Jerry Bouma has over 25 years experience in the field of strategic planning, marketing management, training communications and research within the agri-food sector. His experience includes 10 years as a management consultant with Deloitte Touche (formerly Deloitte Haskins + Sells) and 2 years as marketing manager with Maple Leaf Foods (Shur-Gain Feeds Division).

He combines a solid background as a strategic planner and has been at the forefront of many new innovations in the agri-food sector including the formation of AVAC; the Value Chain Initiative, the Alberta Environmental Farm Plan Company as well as the restructuring of several producer associations including the Alberta dairy and the beef industries.

Jerry has extensive project experience and has served as a manager on more than 500 strategic planning and marketing projects. He has considerable hands on operational experience in the implementation of business-to-business marketing and sales strategies. He has strong strategic skills and excels in the identification of market trends and the formulation of appropriate marketing initiatives. Jerry speaks on a wide range of agri-food subjects including agricultural policy issues, value-added strategies, marketing, value chain formation and business-to-business management.

Over the past year Jerry has:

• Moved into the position as Chair of the Board of Northlands, which is Canada’s largest agricultural society. Northlands is currently undertaking an ambitious growth plan including a $150 million expansion to its trade show facilities.
• Served on the board of Horse Racing Alberta and chaired the Marketing Committee for the past 4 years which developed the most successful horse racing marketing campaign in North America. The campaign just recently won the Best of CAMA (Canadian Agri-Marketing Association) campaign of the year award for the third year in a row.
• Served on the board of the Little Potato Company – one of Alberta’s most exciting and fastest growing speciality food companies.
• Been a member of City of Edmonton’s Mayor Task Force examining the feasibility for a new arena to replace or upgrade Rexall Place.

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Educational & Professional Experience:
- B.Sc. Mathematics, Villanova University, Pa, U.S.A., 1974
- M. Sc. Agricultural Economics, University of Guelph, 1977
- Vice President and Member of the Board, Northlands Park, Edmonton, 1999 to present
- Board Member, Horse Racing Alberta, 2002 to present.
- Member of Canadian Agri-Marketing Association, (CAMA) Alberta Chapter
- Member of the Alberta Food Processors Association
- Founder and Past President - Canadian Swine Exporters Association (1983 to 1988)
- Past President (1989) - Canadian Agri-Marketing Association - Toronto Chapter

Areas of Concentration:
- Strategic Planning
- Market Research
- Marketing Management
- Value Chain Management